Harrods to support local beauty with the launch of the new emporium in Scotland
Scottish makeup brand, VIEVE, founded by social media star and make-up artist, Jamie Genevieve, will be one of the local brands brought to life in the brand new H Beauty store by Harrods set to open today (30th November) in St James Quarter.
H Beauty will feature all VIEVE’s best-selling make-up products including Skin Nova, Skin Dew and Eye Wands. “I am so excited to be launching VIEVE in H Beauty Edinburgh. I cannot wait for people to try & see the products in real life. It is such a dream come true,” said Jamie Genevieve of the launch.
Each H beauty store is developed with its local beauty community in mind, and this new 20,000 sq.ft. space will bring together a diverse portfolio of the most premium and innovative brands – from Dior and Chanel to Augustinus Bader and Sunday Riley. The flagship opening will also introduce several new brands to Edinburgh including Sunday Riley, Kylie Skin & Cosmetics, and Westman Atelier, as well as act as the first physical location in Scotland for brands such as Charlotte Tilbury, Keys Soulcare, and Kora Organics.
As well as VIEVE, H beauty will also support other local talent through its ‘Born & Bred’ offering, housing up and coming Scottish brands such as Moo & Yoo, Kingdom Scotland, and Lola’s Lashes.
Claire McKinley, Marketing Manager of Lola's Lashes said of the opening: "Since launching in 2019 we've seen Lola's Lashes grow from a credible e-commerce brand to now launching in retailers and e-tailers across the UK, US & Europe. Being a Scottish-born brand we are particularly excited that our customers will now be able to shop the latest in lash innovation at H Beauty Edinburgh.”
This extensive offering of cutting-edge brands will be paired with must-have products, expert-driven services, and immersive retail experiences that H beauty is renowned for, such as interactive Play tables and the iconic Champagne Bar.
Annalise Fard, Director of Beauty at Harrods, commented: “As our first ever store in Scotland, the latest H beauty opening in Edinburgh is a hugely exciting milestone for Harrods. After the fantastic response that we’ve had to our previous two H beauty store openings, this launch at St James Quarter marks another significant addition to our leading beauty retail shopping destinations. We’re thrilled to be bringing Harrods’ incredible and innovative beauty offering to Edinburgh, giving beauty lovers throughout the local community the opportunity to play, discover and enjoy, and we can’t wait to welcome you all through our doors on the 30th November.”